Monday, 14 March 2011

FMP brief

I have decided to base my final major project on a health campaign aimed at teenagers. This felt the most appropriate idea seeing as I am a teenager myself and have my own views on these issues as well as being surrounded by teenagers every day. This will allow me to gather market research far more easily. I also have two hospitals local to me where I will be able to collect market research from too. 

I will need to research into:
  • Drug abuse
  • Alcohol abuse
  • Smoking
  • Safe sex
  • Existing campaigns on these issues
  • History of posters
  • Well known adverts
  • Adverts I like
  • Adverts I dislike
  • NHS History
  • produce questionnaires for market research
  • Visit museums
  • Artists- especially surreal artists as I am thinking about going along this theme
  • Photographers
  • Image manipulation techniques
  • Photo journalism
  • Photo montage
  • Different photography style
  • Printing methods
  • Anatomy of type
  • Create moodboards

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